▲ EXECUTION · Movly · 2025 – 2026

RENTAL APP AND WEBSITE DESIGN

A RENTAL SEARCH APP DESIGNED FROM LOGO TO PAYWALL

MY ROLE: PRODUCT DESIGNERmovly.app ↗

◉ CONTEXT

Movly is an app for finding a rental apartment: a radar for new listings, notifications, a map scanner, a feed that shows rent with and without utilities, and filters by district. I designed the app and its website and took the product through the stores to launch in November 2025.

◇ PROBLEM

FROM AN IDEA TO A PRODUCT IN THE STORES

Give a new app its look, its screens and its paid tier, plus a website in the same visual system.

⬡ EXECUTION

01APP DESIGN

  • Logo, icons and tone of voice
  • Home screen, feed, chat and map scanner
  • A walkthrough with an infographic of the price difference
  • iPad screens

02WEBSITE

  • Designed the website for the app in the same visual system as the product

03PAYWALL AND STORES

  • A paywall in two versions, with a trial and without one, for a monthly subscription
  • App Store Connect and Google Play Console listings, store creatives and ASO keyword research

04ANALYTICS AND LAUNCH

  • A product roadmap, an event and property spec, and two versions of the subscription funnel
  • Firebase events, Meta Pixel and SDK, an onboarding popup that captures email
  • Launch creatives and Meta and Google Ads campaigns in November 2025

◆ RESULTS AT A GLANCE

Nov 2025

LAUNCH

★ RESULT

LAUNCHED IN NOVEMBER 2025

  • The app, its website, the paywall and the store listings designed in one visual system
  • Tracking in place from the first launch, so every step of the subscription funnel is measured

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