▲ GROWTH STRATEGY · Questrooms · Stockholm · 2025 – present

CORPORATE TEAMBUILDING CHANNEL

A NEW B2B CHANNEL AT ROAS 5–6

MY ROLE: GROWTH MARKETING MANAGER

◉ CONTEXT

Questrooms runs escape rooms and VR games in Stockholm. Going through the full booking history, the questions customers asked the website chatbot and customer interviews, I found an audience the business wasn't targeting: companies booking teambuilding, mostly from IT/tech and finance.

◇ PROBLEM

DEMAND WITH NO PRODUCT BUILT FOR IT

Companies were already booking, but there was no teambuilding offer, no page to send them to and no process to take a group request from start to finish.

⬡ EXECUTION

01OFFER AND LANDING PAGE

  • Built the teambuilding offer and pricing
  • Made a landing page for teambuilding and rebuilt the homepage around the offers

02SALES FLOW

  • Set up a CRM for group requests with statuses and email templates
  • Outreach to HR and event managers through LinkedIn and email

03PARTNERSHIPS AND ADS

  • Partnerships with agencies, venues and hotels
  • A dedicated teambuilding campaign in Google Ads

◆ RESULTS AT A GLANCE

5–6

ROAS

12–20

TEAMBUILDING BOOKINGS A MONTH

★ RESULT

TEAMBUILDING RUNS AT ROAS 5–6

  • Teambuilding runs at ROAS 5–6
  • 12–20 teambuilding bookings a month from a channel that didn't exist before

→ MORE FROM QUESTROOMS

GOOGLE ADS REBUILT AROUND RETARGETING→
QUEST TO GO→
CONVERSION TESTING ACROSS THE SITE→
SEO AND CONTENT→
LINKEDIN ADS AND OUTREACH→
EMAIL MARKETING AND FEEDBACK→
WEBSITE CHATBOT→

→ OTHER CASES

SömnhjälpATTRIBUTION ON ACTUAL SALES→
SömnhjälpPRODUCT LINE REBUILT FROM SALES DATA→