I find the bottleneck and grow revenue with a few targeted moves.

Vadim Shein · growth and performance marketing · Berlin

SINCE 2022

CPA REDUCED BY 40% → QUESTROOMS◆NEW TEAMBUILDING CHANNEL AT ROAS 5–6 → QUESTROOMS◆+24% PROFIT YEAR OVER YEAR WITH QUEST TO GO → QUESTROOMS◆ROAS 9.2 ON ACTUAL SALES → SÖMNHJÄLP◆REVENUE PLAN EXCEEDED BY 42% → SÖMNHJÄLP◆30 000+ USERS AT 12% WEEK-ONE RETENTION → PARCAE LABS◆$0.02 CPI → PARCAE LABS◆0 → 20% OF COMPANY REVENUE FROM E-COMMERCE → CHAINSSELF◆CPA REDUCED BY 40% → QUESTROOMS◆NEW TEAMBUILDING CHANNEL AT ROAS 5–6 → QUESTROOMS◆+24% PROFIT YEAR OVER YEAR WITH QUEST TO GO → QUESTROOMS◆ROAS 9.2 ON ACTUAL SALES → SÖMNHJÄLP◆REVENUE PLAN EXCEEDED BY 42% → SÖMNHJÄLP◆30 000+ USERS AT 12% WEEK-ONE RETENTION → PARCAE LABS◆$0.02 CPI → PARCAE LABS◆0 → 20% OF COMPANY REVENUE FROM E-COMMERCE → CHAINSSELF◆CPA REDUCED BY 40% → QUESTROOMS◆NEW TEAMBUILDING CHANNEL AT ROAS 5–6 → QUESTROOMS◆+24% PROFIT YEAR OVER YEAR WITH QUEST TO GO → QUESTROOMS◆ROAS 9.2 ON ACTUAL SALES → SÖMNHJÄLP◆REVENUE PLAN EXCEEDED BY 42% → SÖMNHJÄLP◆30 000+ USERS AT 12% WEEK-ONE RETENTION → PARCAE LABS◆$0.02 CPI → PARCAE LABS◆0 → 20% OF COMPANY REVENUE FROM E-COMMERCE → CHAINSSELF◆

WHO I AM AND HOW I WORK

Growthbyvs is my independent growth and marketing practice, running since 2022. I audit, and I execute.

I'm Vadim Shein, six years with brands, starting in design.

I work with small and medium businesses in the EU, mostly Sweden and Germany, with monthly revenue between 15 000 and 300 000 €.

I lead every project myself and bring in trusted specialists when a project needs them.

LATEST WORK

EXECUTION

Questrooms · Stockholm

Google Ads rebuilt around retargeting

CPA down 40% in 2 months

GROWTH STRATEGY

Questrooms · Stockholm

Corporate teambuilding channel

A new B2B channel at ROAS 5–6

GROWTH STRATEGY

Questrooms · Stockholm

Quest to Go

+24% profit year over year at a higher margin

DATA AND ANALYTICS

Questrooms · Stockholm

Conversion testing across the site

Site conversion 1.3% → 2.8% with 2–4 A/B tests a month

GROWTH SYSTEMS

Questrooms · Stockholm

SEO and content

Average Google position 14 → 8, organic clicks +88% quarter on quarter

EXECUTION

Questrooms · Stockholm

LinkedIn Ads and outreach

LinkedIn Ads at ROAS 3.3, outreach sales cheaper than Google Ads

GROWTH SYSTEMS

Questrooms · Stockholm

Email marketing and feedback

Email open rate 3% → 9%

GROWTH SYSTEMS

Questrooms · Stockholm

Website chatbot

400–500 customer requests a month handled by the bot instead of live support

DATA AND ANALYTICS

Sömnhjälp · Stockholm

Attribution on actual sales

ROAS 9.2 on actual sales

GROWTH STRATEGY

Sömnhjälp · Stockholm

Product line rebuilt from sales data

Sleep Plan built from research, now the highest-margin product

GROWTH STRATEGY

Sömnhjälp · Stockholm

An offer covered by wellness benefits

An offer parents cover fully with wellness benefits

EXECUTION

Parcae Labs · London

Cascade acquisition funnel

30 000+ users at a $0.02 CPI

GROWTH SYSTEMS

Parcae Labs · London

Product design and retention

Conversion to subscription 0.01% → 0.2%

GROWTH STRATEGY

Chainsself · Tbilisi

E-commerce channel from zero

0 to 20% of company revenue

DATA AND ANALYTICS

Valuesense

Product analytics and audit

Onboarding and announcement-bar offer lifted site conversion

EXECUTION

Festival organiser (NDA)

Meta Ads for festival raffles

Raffle campaigns at about €0.20 per lead

GROWTH STRATEGY

Digital Agency Insight

Upsell and new services for a digital agency

Average client value up 46%

EXECUTION

Movly

Rental app and website design

A rental search app designed from logo to paywall

EXECUTION

MentalBuro

Website for a psychotherapy practice

A site for a team of 10+ therapists, from structure to launch

GROWTH SYSTEMS

Balabot

AI chatbot for websites

My pet project: an AI chatbot any site installs with one line of code

COMING SOON

CASE STUDY

INDUSTRIES

SAAS AND EDUCATIONParcae Labs →PERSONAL BRANDSpsychologists, coaches, tutorsSömnhjälp →E-COMMERCEChainsself →LOCAL BUSINESScafes, cinemas, escape roomsQuestrooms →

Before Europe, in Russia: healthcare, wellness, real estate, cars and education

HOW I WORK

Every project follows the same structure.
No exceptions.

PRIORITY 01

Find the highest-ROI move with the least effort.

PRIORITY 02

Locate the bottleneck blocking the next level of growth.

01

DISCOVERYResources, team, data, CRM, history

02

MARKET ANALYSISCompetitors, audience, customer profile

03

GOALS AND STRATEGYDirection plan based on all inputs

04

EXECUTIONDirectly or through contractors

05

RESULTS ANALYSISScale what works, cut what doesn't

06

CLIENT SYNCProgress, satisfaction, direction check

07

CORRECTION OR CONTINUATIONNew opportunities, upsell, next cycle

Strategy first. Execution follows.

First changes are usually visible in two to three weeks.

WHAT I DO

MARKET ANALYSIS · COMPETITOR RESEARCH · AUDIENCE PROFILING · CHANNEL ROI · REVENUE PLANNING · ROADMAP

Before spending a euro on ads, I go through the market, the audience and the numbers. The output is a roadmap with the order of bets already decided.

ANALYTICS STACK · FUNNEL DIAGNOSTICS · PERFORMANCE REVIEWS · DECISION FRAMEWORKS

I set up the measurement and audit what is already there. Funnels, conversion paths, heatmaps, user behavior: where people drop off and what actually brings revenue.

FUNNEL DESIGN · AI AUTOMATIONS · ENGAGEMENT TOOLS · SEO FOUNDATION · CRM · INFRASTRUCTURE

Email sequences, qualification flows, referral mechanics, chatbots, retention loops. The parts that keep running between campaigns.

PAID CHANNELS · SMM · CREATIVE STRATEGY · AI GENERATIONS · UX/UI DESIGN · PRODUCT DESIGN · PITCH DECKS · EMAIL MARKETING

I run the work directly, paid media, content, creatives, landing pages, or coordinate the specialists who do.

WHO THIS WORKS FOR

WORKS WHEN

—You own the business and make the decisions yourself

—Monthly revenue is between 15 000 and 300 000 €

—The product already sells to someone

—You are open to changing the product, not only the ads

DOES NOT WORK WHEN

—You need someone to run ads and nothing else

—You work alone and revenue is under 15 000 € a month

—The budget is set and cannot move

CLIENTS

QUESTROOMSSÖMNHJÄLPCHAINSSELFPARCAE LABSand more...

FAQ

Monthly work starts at 4 000 € a month. Ad budget, tools and travel are paid separately, not out of the fee.

A fixed monthly fee plus a share of the result. The base for the share depends on the business: profit after marketing where the accounting allows it, revenue above a baseline where it does not.

Three months to start. After that we review the numbers and the terms together every three months.

Yes, by default. I lead every project myself and bring in trusted specialists across ads, design, development, content and SEO when a project needs them.

Mostly Sweden and Germany, and across the EU. Work runs in English and Russian, German at a basic level.

Thirty minutes, no preparation needed. I ask about the business and say whether I can help.

LET'S TALK

Book a 30-minute call, or tell me about the business in the form. I reply within a day.

Book a 30-minute call →

Free World Agency · Partner