▲ EXECUTION · Festival organiser (NDA) · 2025 – 2026

META ADS FOR FESTIVAL RAFFLES

RAFFLE CAMPAIGNS AT ABOUT €0.20 PER LEAD

MY ROLE: MEDIA BUYER

◉ CONTEXT

A festival organiser, under NDA, ran raffle campaigns to collect leads around its events.

◇ PROBLEM

LEADS AT A LOW COST

Buy Meta Ads for the raffles and keep the cost per lead low across campaigns.

⬡ EXECUTION

01MEDIA BUYING

  • Meta Ads from campaign setup to budget split
  • Results reported in Looker Studio dashboards

◆ RESULTS AT A GLANCE

≈ €0.20

COST PER LEAD

★ RESULT

ABOUT €0.20 PER LEAD

  • Raffle campaigns at about €0.20 per lead

→ OTHER CASES

QuestroomsGOOGLE ADS REBUILT AROUND RETARGETING→
QuestroomsCORPORATE TEAMBUILDING CHANNEL→