▲ DATA AND ANALYTICS · Questrooms · Stockholm · 2025 – present

CONVERSION TESTING ACROSS THE SITE

SITE CONVERSION 1.3% → 2.8% WITH 2–4 A/B TESTS A MONTH

MY ROLE: GROWTH MARKETING MANAGER

◉ CONTEXT

Questrooms runs escape rooms and VR games in Stockholm. Every booking goes through the site, so its conversion decides how much each visit brings back.

◇ PROBLEM

MORE BOOKINGS FROM THE SAME TRAFFIC

Lift site conversion with a steady testing rhythm instead of one-off redesigns.

⬡ EXECUTION

01TESTING RHYTHM

  • 2–4 A/B tests a month across landing pages, the booking flow and ad creatives
  • Google Ads Experiments and Meta A/B tests on the ad side

02QUEST TO GO

  • Tests of the Quest to Go offer and its own landing pages

◆ RESULTS AT A GLANCE

1.3% → 2.8%

SITE CONVERSION

2–4

A/B TESTS A MONTH

★ RESULT

SITE CONVERSION 1.3% → 2.8%

  • Site conversion up from 1.3% to 2.8%
  • Testing became a monthly routine for the team

→ MORE FROM QUESTROOMS

GOOGLE ADS REBUILT AROUND RETARGETING→
CORPORATE TEAMBUILDING CHANNEL→
QUEST TO GO→
SEO AND CONTENT→
LINKEDIN ADS AND OUTREACH→
EMAIL MARKETING AND FEEDBACK→
WEBSITE CHATBOT→

→ OTHER CASES

SömnhjälpATTRIBUTION ON ACTUAL SALES→
SömnhjälpPRODUCT LINE REBUILT FROM SALES DATA→