▲ GROWTH STRATEGY · Questrooms · Stockholm · 2025 – present

QUEST TO GO

+24% PROFIT YEAR OVER YEAR AT A HIGHER MARGIN

MY ROLE: GROWTH MARKETING MANAGER

◉ CONTEXT

An escape room only works when the group comes to the venue. The teambuilding audience at Questrooms needed a format that could come to them.

◇ PROBLEM

A GAME THAT TRAVELS

Build a teambuilding game that runs at the client's location, so the business can sell beyond its own rooms.

⬡ EXECUTION

01PLATFORM AND PRODUCT

  • Researched the Cluetivity platform and shaped Quest to Go into an iPad AR game for teams
  • Three packages priced by group size

02LAUNCH

  • A landing page for Quest to Go
  • A dedicated Google Ads campaign and Meta Ads
  • Set up how it's sold to companies

◆ RESULTS AT A GLANCE

+24%

PROFIT, YEAR OVER YEAR

Oct 2025 – Feb 2026

PERIOD

3

PACKAGES BY GROUP SIZE

★ RESULT

+24% PROFIT YEAR OVER YEAR

  • Quest to Go added 24% profit year over year over October 2025 – February 2026
  • A higher margin than the room games
  • Real corporate sales

→ MORE FROM QUESTROOMS

GOOGLE ADS REBUILT AROUND RETARGETING→
CORPORATE TEAMBUILDING CHANNEL→
CONVERSION TESTING ACROSS THE SITE→
SEO AND CONTENT→
LINKEDIN ADS AND OUTREACH→
EMAIL MARKETING AND FEEDBACK→
WEBSITE CHATBOT→

→ OTHER CASES

SömnhjälpATTRIBUTION ON ACTUAL SALES→
SömnhjälpPRODUCT LINE REBUILT FROM SALES DATA→