▲ GROWTH STRATEGY · Digital Agency Insight · 2022 – 2024

UPSELL AND NEW SERVICES FOR A DIGITAL AGENCY

AVERAGE CLIENT VALUE UP 46%

MY ROLE: DIRECTOR OF DEVELOPMENT

◉ CONTEXT

Digital Agency Insight is a marketing agency working with healthcare, real estate and automotive clients. I moved from art director to Director of Development and took over the agency's growth.

◇ PROBLEM

GROWTH FROM THE CLIENTS ALREADY THERE

Raise what each client brings the agency and give the team a way to sell and plan by numbers.

⬡ EXECUTION

01UPSELL AND SERVICES

  • Built new services and an upsell path for existing clients
  • A price list and formulas for estimates and upsell

02TEAM AND PROCESS

  • Trained the team in account management and sales
  • A KPI system for the marketing budget and job descriptions for each role
  • Quality circles and Kaizen practices in the team's weekly work

◆ RESULTS AT A GLANCE

+46%

AVERAGE CLIENT VALUE

★ RESULT

AVERAGE CLIENT VALUE UP 46%

  • Average client value up 46% through upsell
  • A KPI system tying the team's work to measurable business goals

→ OTHER CASES

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