▲ EXECUTION · Parcae Labs · London · 2024 – 2025

CASCADE ACQUISITION FUNNEL

30 000+ USERS AT A $0.02 CPI

MY ROLE: GROWTH & PRODUCT STRATEGY LEAD

◉ CONTEXT

Parcae is an AI mind-map app entering a crowded market. The first request was help with installs.

◇ PROBLEM

USERS WHO STAY

Optimizing for installs brings people who download and leave. The work was to find the users who reach the product's value and stay.

⬡ EXECUTION

Market research to find the most profitable segments to launch in, then moved spend to Mexico
A 5-question onboarding questionnaire that lifted engagement and fed product decisions

Bidding on a key in-app action, creating the first mind map, instead of on the install:

Install → First Open → Mindmap Report → Suspension Dialog → Purchase Success
Each stage optimized on its own

◆ RESULTS AT A GLANCE

30 000+

USERS

$0.02

COST PER INSTALL

12%

WEEK-ONE RETENTION

★ RESULT

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