▲ DATA AND ANALYTICS · Valuesense · 2025

PRODUCT ANALYTICS AND AUDIT

ONBOARDING AND ANNOUNCEMENT-BAR OFFER LIFTED SITE CONVERSION

MY ROLE: PRODUCT ANALYTICS

◉ CONTEXT

Valuesense is an investment SaaS. The team needed to know what was driving purchase conversion, based on what the data showed.

◇ PROBLEM

WHAT DRIVES CONVERSION TO PAID

Find the North Star Metric, the Aha moment and the features most correlated with users converting to paid, then make those features easier to reach.

⬡ EXECUTION

01TRACKING

  • An event taxonomy in PostHog and GA4
  • The core funnel and dashboards with insights

02PRODUCT AUDIT

  • Session replays, heatmaps and user behavior analysis
  • Mapped the user journey to find where drop-off happened and which actions correlated with purchase conversion
  • Identified the North Star Metric and the Aha moment for the product
  • Found the highest-converting features and confirmed they sat where most users never reached them

★ RESULT

SITE CONVERSION LIFTED

  • Brought the highest-converting features forward through a new onboarding flow and an announcement-bar offer, which lifted site conversion
  • A data-backed framework for prioritizing product decisions, left with the team

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