▲ GROWTH STRATEGY · Sömnhjälp · Stockholm · 2026 – present

AN OFFER COVERED BY WELLNESS BENEFITS

AN OFFER PARENTS COVER FULLY WITH WELLNESS BENEFITS

MY ROLE: GROWTH CONSULTANT

◉ CONTEXT

Sömnhjälp is a child sleep coaching brand in Stockholm. In Sweden many employees get a yearly wellness allowance from their employer (friskvårdsbidrag).

◇ PROBLEM

TAKE THE PRICE OUT OF THE DECISION

Find the positioning and offer that parents say yes to most easily.

⬡ EXECUTION

01TESTING

  • Positioning and offers tested at 2–4 A/B tests a month
  • Found an offer that parents can cover fully with employee wellness benefits (friskvård)

◆ RESULTS AT A GLANCE

2–4

A/B TESTS A MONTH

★ RESULT

LIVE AND SELLING EVERY MONTH

  • An offer parents cover fully with wellness benefits, live and selling every month

→ MORE FROM SÖMNHJÄLP

ATTRIBUTION ON ACTUAL SALES→
PRODUCT LINE REBUILT FROM SALES DATA→

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