▲ GROWTH STRATEGY · Sömnhjälp · Stockholm · 2026 – present

PRODUCT LINE REBUILT FROM SALES DATA

SLEEP PLAN BUILT FROM RESEARCH, NOW THE HIGHEST-MARGIN PRODUCT

MY ROLE: GROWTH CONSULTANT

◉ CONTEXT

Sömnhjälp is a child sleep coaching business in Stockholm built around its founder: genuine expertise, a real audience and eleven products on sale.

◇ PROBLEM

ELEVEN PRODUCTS, THREE DOING THE WORK

Three of eleven products drove 75% of revenue. A 45-minute qualification call was holding back conversions.

⬡ EXECUTION

01RESEARCH

  • Went through 74 intake forms and 42 customer interviews
  • Built a database of 88 customer quotes in their own words for ads, pages and sales scripts

02PRODUCT LINE

  • Joined sales from six sources into one view
  • Packaged the sleep plan with a consultation as the flagship product
  • The handbook at 45 SEK instead of 198 SEK as the entry into the product range

03FUNNEL AND SALES CALL

  • A funnel from the quiz to the sleep plan, a short call and a webinar
  • Replaced the 45-minute qualification call with a 15-minute call and a separate 60-minute consultation

◆ RESULTS AT A GLANCE

+42%

REVENUE VS PLAN, MONTH 3

85 000 SEK

REVENUE IN MONTH 3

3 of 11

PRODUCTS DRIVING 75% OF REVENUE

★ RESULT

REVENUE 42% ABOVE PLAN

  • Revenue in month 3: 85 000 SEK against a plan of 60 000 SEK
  • The Sleep Plan became the brand's highest-margin and easiest-to-sell product
  • Together with attribution on actual sales, ROAS 9.2

→ MORE FROM SÖMNHJÄLP

ATTRIBUTION ON ACTUAL SALES→
AN OFFER COVERED BY WELLNESS BENEFITS→

→ OTHER CASES

QuestroomsGOOGLE ADS REBUILT AROUND RETARGETING→
QuestroomsCORPORATE TEAMBUILDING CHANNEL→