▲ GROWTH SYSTEMS · Questrooms · Stockholm · 2025 – present

SEO AND CONTENT

AVERAGE GOOGLE POSITION 14 → 8, ORGANIC CLICKS +88% QUARTER ON QUARTER

MY ROLE: GROWTH MARKETING MANAGER

◉ CONTEXT

Questrooms runs escape rooms and VR games in Stockholm. Organic search is the channel that keeps bringing bookings without ad spend behind each click.

◇ PROBLEM

CLIMB FROM PAGE TWO

Move the site up in Google and grow organic traffic with the team's own content.

⬡ EXECUTION

01SEO AND CONTENT

  • Managed SEO and content together with the team, from briefs to sign-off
  • Tracked positions, clicks and impressions in Search Console and Looker Studio

◆ RESULTS AT A GLANCE

14 → 8

AVERAGE GOOGLE POSITION

+88%

ORGANIC CLICKS, QUARTER ON QUARTER

+94%

IMPRESSIONS, QUARTER ON QUARTER

★ RESULT

AVERAGE POSITION 14 → 8

  • Average Google position up from 14 to 8
  • Organic clicks +88% and impressions +94%, quarter on quarter

→ MORE FROM QUESTROOMS

GOOGLE ADS REBUILT AROUND RETARGETING→
CORPORATE TEAMBUILDING CHANNEL→
QUEST TO GO→
CONVERSION TESTING ACROSS THE SITE→
LINKEDIN ADS AND OUTREACH→
EMAIL MARKETING AND FEEDBACK→
WEBSITE CHATBOT→

→ OTHER CASES

SömnhjälpATTRIBUTION ON ACTUAL SALES→
SömnhjälpPRODUCT LINE REBUILT FROM SALES DATA→