▲ GROWTH SYSTEMS · Questrooms · Stockholm · 2025 – present

WEBSITE CHATBOT

400–500 CUSTOMER REQUESTS A MONTH HANDLED BY THE BOT INSTEAD OF LIVE SUPPORT

MY ROLE: GROWTH MARKETING MANAGER

◉ CONTEXT

At Questrooms the founder answered customer questions himself, on top of running the business.

◇ PROBLEM

TAKE THE ROUTINE QUESTIONS OFF THE FOUNDER

Answer customer questions on the site, from the company's own knowledge base.

⬡ EXECUTION

01CHATBOT

  • First built on Voiceflow, then moved to Balabot, my own AI chatbot, on the company's full knowledge base
  • Fast replies for the questions that come up most

02WHAT THE QUESTIONS SHOWED

  • Exported the conversations and analyzed 654 customer questions by intent
  • They fed the booking research that surfaced the teambuilding audience

◆ RESULTS AT A GLANCE

400–500

CUSTOMER REQUESTS A MONTH HANDLED BY THE BOT

654

CUSTOMER QUESTIONS ANALYZED

★ RESULT

400–500 REQUESTS A MONTH

  • 400–500 customer requests a month handled by the bot instead of live support
  • Request handling moved off the founder
  • 654 customer questions became input for the teambuilding channel

→ MORE FROM QUESTROOMS

GOOGLE ADS REBUILT AROUND RETARGETING→
CORPORATE TEAMBUILDING CHANNEL→
QUEST TO GO→
CONVERSION TESTING ACROSS THE SITE→
SEO AND CONTENT→
LINKEDIN ADS AND OUTREACH→
EMAIL MARKETING AND FEEDBACK→

→ OTHER CASES

SömnhjälpATTRIBUTION ON ACTUAL SALES→
SömnhjälpPRODUCT LINE REBUILT FROM SALES DATA→