▲ GROWTH SYSTEMS · Questrooms · Stockholm · 2025 – present

EMAIL MARKETING AND FEEDBACK

EMAIL OPEN RATE 3% → 9%

MY ROLE: GROWTH MARKETING MANAGER

◉ CONTEXT

Questrooms had a large customer base and emails that few people opened.

◇ PROBLEM

EMAILS PEOPLE OPEN

Raise the open rate and use email to hear from customers without running interviews by hand.

⬡ EXECUTION

01EMAIL

  • Email in Mailchimp, then Brevo, sent by segment
  • A welcome sequence, a booking confirmation email and reactivation campaigns

02FEEDBACK

  • Automated sequences that collect customer feedback in place of customer interviews

◆ RESULTS AT A GLANCE

3% → 9%

EMAIL OPEN RATE

★ RESULT

OPEN RATE 3% → 9%

  • Email open rate up from 3% to 9%
  • Customer feedback arrives on its own, saving the team's interview time

→ MORE FROM QUESTROOMS

GOOGLE ADS REBUILT AROUND RETARGETING→
CORPORATE TEAMBUILDING CHANNEL→
QUEST TO GO→
CONVERSION TESTING ACROSS THE SITE→
SEO AND CONTENT→
LINKEDIN ADS AND OUTREACH→
WEBSITE CHATBOT→

→ OTHER CASES

SömnhjälpATTRIBUTION ON ACTUAL SALES→
SömnhjälpPRODUCT LINE REBUILT FROM SALES DATA→