▲ EXECUTION · Questrooms · Stockholm · 2025 – present

LINKEDIN ADS AND OUTREACH

LINKEDIN ADS AT ROAS 3.3, OUTREACH SALES CHEAPER THAN GOOGLE ADS

MY ROLE: GROWTH MARKETING MANAGER

◉ CONTEXT

Quest to Go, the off-site AR teambuilding format from Questrooms, sells to companies. The people who book it are on LinkedIn.

◇ PROBLEM

REACH THE BUYERS DIRECTLY

Sell Quest to Go to companies through LinkedIn, both with ads and with direct outreach.

⬡ EXECUTION

01LINKEDIN ADS

  • LinkedIn Ads campaigns for Quest to Go

02OUTREACH

  • Direct outreach to companies from HubSpot and Sales Navigator
  • Reporting dashboards in Looker Studio

◆ RESULTS AT A GLANCE

3.3

LINKEDIN ADS ROAS

★ RESULT

ROAS 3.3 ON LINKEDIN ADS

  • LinkedIn Ads at ROAS 3.3
  • Outreach sold Quest to Go at a lower cost per sale than Google Ads

→ MORE FROM QUESTROOMS

GOOGLE ADS REBUILT AROUND RETARGETING→
CORPORATE TEAMBUILDING CHANNEL→
QUEST TO GO→
CONVERSION TESTING ACROSS THE SITE→
SEO AND CONTENT→
EMAIL MARKETING AND FEEDBACK→
WEBSITE CHATBOT→

→ OTHER CASES

SömnhjälpATTRIBUTION ON ACTUAL SALES→
SömnhjälpPRODUCT LINE REBUILT FROM SALES DATA→